Free UAE delivery on everything when you spend over 300 AED. Every item is hand made



Women's fashion and accessories - hand tailored in Dubai



 Neon Starfish is an Award Winning Dubai based brand that happily sits in the middle of style and comfort. We want our customers to look gorgeous and, just as importantly, feel good every time you wear our collection.
We work incredibly hard to make sure that we can give you that.
Each item is hand tailored just for you. We do not use factories.
We work with the best tailors to design and create clothing for you. Whoever you are. Whatever shape you may be. To flatter whichever parts of your body you love and not-so-much love.
It's all about you.

There is no better feeling than when you feel happy, confident and gorgeous.
Let us help you have that. Yes, it's just an outfit... but it's so much more too!
All women know that.


 Neon Starfish was launched in 2016 by Holly Hart who has lived in Dubai for several years. Prior to launching Neon Starfish, Holly spent ten years working for Sony Music organising global marketing campaigns, photoshoots and music videos for superstar international celebrities before moving to Dubai and having two little boys... reality!

It was then that she spotted a gap in the market for women’s clothing and so set about creating her first collection. The brand was named by her son, as finding a Starfish on the beach is the most "special & amazing" feeling in the world ... and so, Neon Starfish was born. Aimed at women over 30s and hand tailored for every shape and sizes - we always bear in mind the areas that most women do want to draw attention to! The range is made up a variety of classic day and night dresses, all of which offer that special something making each piece a little bit different and beautifully unique.


Providing a true personal touch to the collection, each and every design is created, worn and road-tested by Holly to ensure creations are flattering, comfortable and fit perfectly.


Mummies and daughters can enjoy matching dresses and kaftans from the Mummy & Me range which are perfect for beach, to brunch, to events to Birthdays. Sisters and best friends can also wear complementary colours in different ranges from the hand made collection.


Following the huge success of the launch collection, Neon later introduced a fusion range, which encompasses on-trend fashion for women with a younger style. While a new direction for Neon Starfish, the brand focus has been maintained – gorgeous pieces to make you look and feel amazing.


All items are British designed, hand tailored in Dubai, and made with love.
No photos we use are EVER re-touched - our clothes are made for real women, and our photos reflect that.

On trend, yet classic designs - made to flatter all shapes and sizes.

Our designs are created with the UAE lifestyle (and heat!) in mind, using cool, lightweight material and available in fresh, bold colours.


Everything is available to order for delivery within the UAE.  

Delivery times are short as everything is created locally.


We can carry out bespoke alterations on most items to make them unique and can also make gorgeous one of a kind pieces to perfectly fit and suit your individual style.


Brighten up your wardrobe and your home with our stunning dresses – as gorgeous as the Dubai sun!