Beach wear, fashion and home accessories - made in Dubai



 Neon Starfish is a Dubai based brand offering a mix of beach wear, fashion accessories and decorative items to make your house a home. We create classic pieces brought to life with a vibrant splash of colour.


Neon Starfish was launched in 2016 by Holly Hart who has lived in Dubai for several years. Prior to launching Neon Starfish, Holly spent ten years working for Sony Music organising global marketing campaigns, photoshoots and music videos for superstar international celebrities before getting married, moving to Dubai and having two little boys... reality!

It was then that she spotted a gap in the market for women’s casual and resort wear and so set about creating her first collection. The brand was named by her son, as finding a Starfish on the beach is always "special"... and Neon Starfish was born. Aimed at women over the age of 30 and tailored to suit ladies of all shapes and sizes, bearing in mind areas that most women do want to draw attention to! The range is made up a variety of classic day and night dresses, all of which offer that special something making each piece a little bit different and beautifully unique.


Providing a true personal touch to the collection, each and every design is worn and road-tested by Holly to ensure creations are flattering, comfortable and fit perfectly.


Mummies and daughters can enjoy matching dresses and kaftans from the range which are perfect for beach, to brunch, to events to Birthdays. Sisters and best friends can also wear complementary colours in different ranges from the hand made collection.


Following the huge success of the launch collection, we introduced a fusion range, which encompasses on-trend fashion for younger women. While a new direction for Neon Starfish, the brand aim has been maintained – gorgeous pieces, with an injection of wonderfully bright colour.


All items are British designed, hand finished in Dubai, and made with love.
No photos we use are EVER re-touched - our clothes are made for real women, and our photos reflect that.

On trend, yet classic designs - made to flatter all shapes and sizes.

Our designs are created with the UAE lifestyle (and heat!) in mind, using cool, lightweight material and available in fresh, bold colours.


Everything is available to order for delivery within the UAE.  

Delivery times are short as everything is created locally.


We can carry out bespoke alterations on most items to make them unique and can also make gorgeous one of a kind pieces to perfectly fit and suit your individual style.


Brighten up your wardrobe and your home with our stunning dresses – as bright as the Dubai sun!